Xiaomi Advertising
Reach with XIAOMI
Get your app discovered
DTI assesses available GetApps, Mi Browser, and on-device advertising options for your app category, target markets, and campaign goals to support user acquisition and brand reach internationally.
XIAOMI at Scale
Key User Touchpoints
XIAOMI at Scale
Key User Touchpoints
XIAOMI at Scale
Key User Touchpoints
XIAOMI at Scale
Key User Touchpoints
XIAOMI at Scale
Reach users through app stores, browsers and system touchpoints, from downloads to content browsing.
Xiaomi Global MAU
766.5
M
Expand app and brand reach with XIAOMI.
GetApps MAU
200
M+
Get discovered through search and recommendations.
Mi Browser MAU
200
M+
Build visibility through news and browsing.
XIAOMI Ad Products
XIAOMI Ad Touchpoints
GetApps, Mi Browser, App Vault, and system apps provide different advertising touchpoints. DTI confirms available placements and formats based on your target market, app category, and Xiaomi’s review requirements.
XIAOMI Ad Products
Mi Browser
Promote your app or brand as users browse news and content in Mi Browser. Available formats may include banner, in-feed image, video, and icon ads, depending on the placement and creative requirements.
- Home Page Banner Ads
- In-Feed Image Ads
- Video Feed Ads
- App Icon Recommendations
XIAOMI Ad Products
App Vault & Launcher
Explore app recommendation and advertising opportunities in App Vault and home screen folders. Specific entry points, display behavior, and availability are confirmed for each target market before launch.
- App Vault Card Ads
- App Vault Banner Ads
- Home Screen Folder App Recommendations
- Icon Ads
XIAOMI Markets
Reach XIAOMI Users
XIAOMI’s OS ecosystem reaches 200+ countries and regions. Coverage does not imply full ad availability. DTI checks GetApps, browser and device inventory by country, app and review requirements.
- 200+ Countries & Regions
- Inventory confirmed by country
Available countries and ad inventory are confirmed based on the app category and Xiaomi’s review requirements.
XIAOMI Ad Services
Your XIAOMI Partner
With XIAOMI business relationships and campaign expertise, DTI supports your international app campaigns, from planning and resource coordination to execution and optimization.
Who It’s For
Grow Your App
Expand Your Acquisition Channels
Test available GetApps, App Vault, and launcher placements to assess how they complement your existing user acquisition channels.
Build Brand Reach
Build app and brand awareness with available Mi Browser, system app, and lock-screen ads in your target market.
Explore New Markets
Confirm available placements, a test budget, and performance metrics for your app category and target country before deciding on further investment.
CPM — Per 1,000 Impressions
Billed per 1,000 impressions. Evaluate brand campaigns using impression volume, reach, and other relevant metrics.
CPC — Per Click
Billed per click. Evaluate ad creative and landing page performance using cost per click and subsequent conversions.
CPI — Per Install
Where supported, billed per valid install under agreed attribution rules. Install validation criteria must be confirmed before launch.
CPA — Per Action
Where supported, billed per agreed valid conversion. Confirm the event and attribution rules before launch; not every trackable event is billable.
oCPC — Optimized CPC
Billed per click, with bid optimization based on conversion postbacks where supported. Event and integration requirements must be confirmed before launch.
Available billing models, minimum spend, campaign duration, and rates vary by target market, ad product, app category, and campaign goals. Final terms are confirmed in the campaign plan.
FAQ
XIAOMI Ads FAQ
Find answers about GetApps listings, download destinations, attribution, test budgets, and campaign preparation.
Casual games, AI and utility apps, short-form drama and video apps, fintech apps, web3 apps, and social apps can be submitted for assessment. DTI confirms available ad products and inventory based on app content, the target market, and Xiaomi’s review requirements.
Listing on GetApps first is recommended to access more inventory. Google Play or other download destinations require confirmation by country, product and app.
Xiaomi ads can be evaluated as a complementary acquisition channel. Define test goals based on your target market, available inventory, and budget, then use cost per install and available retention and conversion data to guide further investment. Audience overlap and incremental results require appropriate data and measurement.
AppsFlyer, Adjust, and other mobile measurement partners (MMPs) can be assessed for attribution. Integration support, data access, and postback requirements depend on the ad product. Once tracking is configured, reporting covers supported installs and in-app events. Events that can be tracked and events the platform can optimize for must be confirmed separately.
Test budgets and duration depend on your target country, app category, ad product, and KPIs. DTI plans the test around your budget, allowing time to collect data and optimize. Conversion volume and campaign performance help guide further investment.
Share your app link, target countries, campaign goals, budget range, and existing images, videos, and ad copy. Let DTI know if you already use an MMP. DTI will confirm the business documents needed to open an ad account, app listing requirements, creative specifications, and tracking setup.
XIAOMI Campaigns
How We Work
DTI coordinates inventory assessment, campaign planning, and launch preparation based on your app category, target markets, and goals. The campaign plan defines the service scope, each party’s responsibilities, and launch requirements.
01
Share Your Brief
Share your app details, target countries, campaign goals, budget range, and existing ad creative.
02
Assess Inventory
Assess your app category, market eligibility requirements, available ad products, and inventory.
03
Confirm the Plan
Agree on ad placements, billing models, budget, and KPIs for the test campaign.
04
Review Creatives
Submit images, video, copy, landing pages and app links.
05
Launch Campaigns
Complete account setup, tracking, and event configuration as required. Launch once approval is obtained and all launch requirements are met.
06
Review Results
Review available impression, click, install, and conversion data, then adjust the campaign based on the agreed goals.
Contact Us
Discuss Your Growth Goals with DTI
Tell us about your app, target markets, and campaign goals. We’ll help you explore suitable OEM advertising channels and ad products.
