Grow your fintech app
Expand acquisition

OEM advertising can be evaluated as a complementary acquisition channel. Define a test based on your target market, available inventory, and budget, then assess its value using acquisition costs and downstream business conversions. Audience overlap can only be analyzed when suitable data is available. Any incremental growth or cost savings need to be validated through testing.

Ads may appear in app store search results, app recommendations, and selected on-device placements, depending on the advertising platform and ad format. During campaign planning, we confirm whether an OEM app store listing is required and how users will download your app after clicking an ad.

You can submit campaign requirements for OPPO, vivo, Xiaomi, TRANSSION, HONOR, and HUAWEI channels. Availability must be confirmed for each target country, financial product category, and ad format. An OEM’s geographic coverage or its inclusion in our partner list does not mean that every financial product is eligible to advertise.

Your business and compliance teams should confirm the licenses, product information, and promotional materials required for each target market. DTI helps communicate advertising platform requirements and review feedback. Approval by an advertising platform does not establish regulatory compliance or replace your own verification of the required licenses and documentation.

First, agree on the definitions and evaluation periods for events such as registration, verification completion, valid applications, or first transactions. Then assess performance using attribution and event postback data, subject to the available data access permissions. A recorded ad conversion does not necessarily mean that a user has passed your business approval process or qualifies as a customer. Assess user quality against your business outcomes, and confirm separately whether each tracked event can be used for campaign optimization.

Billing models and minimum spend requirements are confirmed for the target country, advertising platform, and inventory. Optimization goals and evaluation metrics are agreed separately. The test should allow enough time for users to complete verification, applications, or transactions and for sufficient data to become available. Specific acquisition costs, numbers of qualified customers, and conversion results are not guaranteed.

Please share your app link, business type, target countries, relevant licenses and supporting documentation, budget, and ad creatives. Also specify your target conversion events, mobile measurement partner (MMP), and the event data you can send via postbacks. DTI will help confirm distribution, review, and tracking requirements, along with any input needed from your product or technical teams.