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OEM advertising can be evaluated as a complementary acquisition channel. Define a test based on your target markets, available ad inventory, and budget, then assess cost per install alongside available retention and revenue data. Audience overlap can only be analyzed when suitable data is available, and incremental acquisition should be validated through testing.

Available placements include app store search results, app recommendations, and selected on-device placements. Whether your game needs to be listed in an OEM app store, and where users are directed to download it, depends on the advertising platform and ad format. These requirements are confirmed during campaign planning.

You can discuss campaign requirements for Southeast Asia, South Asia, Europe, the Middle East, and Latin America, as well as OEM channels including OPPO, vivo, Xiaomi, TRANSSION, HONOR, and HUAWEI. Available markets and ad inventory are confirmed based on your game’s mechanics, app listing requirements, and advertising platform review. Not every channel supports every market or game category.

For games monetized through in-app advertising (IAA), evaluation can include retention, player activity, and ad revenue. For games monetized through in-app purchases (IAP), it can focus on purchase conversions and revenue. Games using both models need consistent definitions for both revenue streams. DTI uses these data to evaluate acquisition performance; responsibilities for in-game monetization setup and data provision are agreed separately.

Yes, where the attribution setup, event tracking, and revenue data support this analysis. Before testing, agree on retention definitions, which revenue to include, the attribution window, reporting currency, and measurement period. Return on ad spend (ROAS) is an evaluation metric, not a guaranteed return. Whether these data can also be used for campaign optimization depends on the advertising platform and must be confirmed separately.

Pricing and minimum spend requirements are confirmed by target country, advertising platform, and ad inventory. Optimization goals and evaluation metrics are agreed separately. The test duration should allow time to observe retention and revenue within the available budget. Scaling decisions should consider these results alongside short-term cost per install (CPI).

Share a link to your game, details of its gameplay and reward mechanics, monetization model, target countries, budget, and existing creatives. Include information about your attribution tools, event tracking, and available revenue data. DTI will help confirm app distribution, creative review, and tracking requirements, including any support needed from your product or technical team.