Measure OEM results
Grow with clear data

DTI helps confirm MMP compatibility and tracking requirements for your target OEM channels, so you can measure installs and in-app events.

Discuss Your Attribution Needs
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MMP

For OEM attribution, DTI helps confirm integration, tracking links and event postbacks based on your media, ad products and tools. Support varies by project; listings imply no certification or exclusive partnership.

Already using an MMP? Share your platform and target OEM channels so we can assess whether your existing setup can be used.

MMP & Channel Support
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Adjust√√√√√√
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Why Attribution Matters

Understand the Value of Each Channel

See which channels are credited with installs and conversions under your configured attribution rules.

Assess user quality through configured sign-up and payment events, plus available retention and revenue data.

Align attribution windows, event definitions, and cost metrics before comparing channel performance to inform testing and budget allocation.

MMPs measure campaign performance under configured attribution rules. Available data depends on the integration setup, event postbacks, and account permissions. Events that can be tracked are not necessarily available for campaign optimization.

Campaigns & Attribution

From reach to conversion
Let data guide campaigns

OEM channels deliver ads, while MMPs attribute and measure results under configured rules. DTI analyzes the available data to refine campaigns. Data access and the events available for campaign optimization are confirmed before launch.

01

OEM Reach

Reach
  • App store & search ads
  • Content & on-device reach
  • App discovery & downloads

02

MMP Measurement

Measurement
  • Attribute installs & conversions
  • Track sign-ups & payments
  • Channel & user insights

03

DTI Optimization

Optimization
  • Assess cost & user quality
  • Refine media & creatives
  • Adjust budgets & strategy
FAQ

Attribution FAQ

Learn about integrations, conversion tracking and launch requirements.

Share your MMP and target OEM channels with us. We can assess options such as AppsFlyer and Adjust. Integration options, data access, and event postback requirements depend on the channel, ad product, and platform setup. Capabilities vary across these combinations.

We first assess whether you can continue using your current MMP. Based on your target OEM channels and ad products, DTI helps confirm platform support, account permissions, and setup requirements before determining whether any changes to the integration are needed.

With the required tracking implementation, event configuration, and data permissions in place, you can view supported events such as registrations, purchases, and subscriptions, along with available retention and revenue data. Whether these events can be used for campaign optimization must be confirmed separately.

Yes, where the available data allows. First, check that attribution windows, event definitions, time zones, and the definitions used for cost and revenue are aligned, while accounting for each channel’s data limitations. Data reported in the same MMP is not automatically comparable.

This needs to be confirmed for the specific inventory. Pre-install, PAI, and standard ad campaigns may use different distribution and attribution mechanisms, so the same setup may not apply. DTI helps confirm measurable events and integration requirements based on the OEM inventory, target market, and MMP.

Once the channel integration, tracking setup, and required permissions are in place, you can view installs and in-app events sent to your MMP, subject to platform permissions and data availability. Available reports, data granularity, and visibility are confirmed before integration.

Please share your app link, target markets, planned OEM channels, MMP, measurement goals, and existing event configuration. DTI helps confirm tracking links, postback requirements, permissions, and pre-launch validation requirements. If additional tracking implementation or technical configuration is needed, we will explain the required steps in advance.

OEM Advertising
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Performance Advertising
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Brand Advertising
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Pre-installation & PAI
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OEM Advertising
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Performance Advertising
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Brand Advertising
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Pre-installation & PAI
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Contact Us

Talk to DTI About Your Growth Goals

Tell us about your app, target markets, and campaign goals. We’ll help you explore suitable OEM channels and ad products.