Great content
Reach global audiences

OEM advertising can be evaluated as a complementary acquisition channel. Define test objectives based on your target market, content language, available ad inventory, and budget, then assess acquisition costs, content engagement, and revenue. Incremental growth and cost savings should be evaluated through testing.

Potential placements include app store search results, app recommendations, and selected on-device placements. App listing requirements and download paths must be confirmed with each ad platform. Opening a specific content page directly or after installation also requires checks for deep linking support, content availability in the target region, and login requirements. Support varies by placement.

Explore Southeast Asia, South Asia, Europe, the Middle East and Latin America through OPPO, vivo, XIAOMI, TRANSSION, HONOR and HUAWEI. Confirm countries and inventory against rights, app availability and media eligibility; support varies by market and content.

Before preparing ad creatives, confirm that clips, music, and other elements are licensed for advertising use in the target territories and for the intended usage period. DTI helps communicate creative specifications and review feedback. Rights to stream content do not automatically include advertising rights, and ad platform approval does not replace licensing verification.

Playback, qualified viewing or listening, and actual payments can be evaluated where attribution tools, event postbacks, and data access allow. Agree on event definitions, revenue measurement, and evaluation periods before testing. An event that can be tracked is not necessarily available for campaign optimization. Playback, free unlocks, and payments should be measured separately.

For paid episode unlocks, distinguish free unlocks from paid unlocks. For subscriptions, distinguish trials, initial subscription payments, and renewals. For in-app advertising (IAA), evaluate content engagement, retention, and ad revenue. Assess these metrics alongside acquisition costs using available data over defined evaluation periods. No specific payer conversion rate or revenue return is guaranteed.

Share your app link, content type and language, target countries, licensing scope, monetization model, budget, and creatives licensed for advertising use. Also provide details of your attribution tools, tracked events, and deep linking setup. DTI will help clarify distribution, ad review, and tracking requirements, along with any product or technical input needed from your team.