HONOR Media
Reach HONOR users
Unlock app growth
DTI assesses HONOR App Market and device ads by app, market and goals to expand global acquisition and brand reach.
The HONOR Ecosystem
Connect with More Users
The HONOR Ecosystem
Connect with More Users
The HONOR Ecosystem
Connect with More Users
The HONOR Ecosystem
Connect with More Users
The HONOR Ecosystem
Connect with HONOR device users through ad inventory suited to your target markets and campaign needs.
Global Devices
300
M
Expand app and brand reach with HONOR.
Global MAU
250
M
Reach users during everyday device use.
Languages & Regions
78
+
Reach local users with multilingual listings.
HONOR Ad Products
HONOR Ad Touchpoints
Explore ad opportunities across HONOR App Market, search, content, and system services. Available placements depend on your target market, app, and review requirements.
HONOR Ad Products
App Distribution
Explore app discovery and downloads through HONOR App Market recommendations. New-device and post-install placements, delivery methods, and markets require separate confirmation.
Goals: Visibility, downloads and market tests.
- App Market Home Recommendations
- App Recommendation Lists
- Related App Recommendations
- App Icon Recommendations
- New-Device App Recommendations
- Post-Install App Recommendations
HONOR Ad Products
Search Ads
Reach users searching for apps in HONOR App Market or through system search. Available suggestions, search ads, and trending placements vary by market.
Goals: Search, discovery and downloads.
- App Market Search Suggestions
- App Market Search Ads
- Search Results Icon Ads
- Trending Searches & App Recommendations
- System-Wide Search Ads
HONOR Ad Products
Browser Ads
Explore ad opportunities across browser and content pages. Available feed, splash, image-and-text, and video formats depend on the placement and target market.
Goals: Visibility, content reach and clicks.
- Browser Home Ads
- Browser Feed Ads
- Content Feed Ads
- Splash Ads
- Image & Video Ads
HONOR Ad Products
System & Services
Explore app and service discovery through launcher recommendations and service cards. Native apps, quick apps, and mini programs have different integration and review requirements. Inventory and distribution are confirmed separately.
Goals: App discovery, service reach and branding.
- Launcher App Recommendations
- Folder App Recommendations
- Native Service Cards
- Quick App Ads
- Mini Program Ads
HONOR Markets
Reach More Markets
HONOR’s sales network spans 100+ countries and regions. Sales coverage does not imply full ad availability. DTI confirms inventory by country, app and media review before planning tests.
- 100+ Countries & Regions
- Inventory confirmed by country
Countries and inventory depend on market, app category and media approval.
HONOR Ad Services
Your HONOR Partner
With HONOR business relationships and campaign expertise, DTI supports your international app campaigns, from planning and resource coordination to execution and optimization.
Who It’s For
Support for Your Growth Goals
Drive Discovery
Help users discover and download your app through available HONOR App Market recommendations and search ads.
Build Awareness
Build app and brand awareness through available ad placements in your target market.
Expand Acquisition
Plan tests around your app, target markets, and budget to assess how HONOR can complement your existing acquisition channels.
CPM — Per 1,000 Impressions
Billed per 1,000 impressions. Evaluate brand campaigns using impression volume, reach, and other relevant metrics.
CPC — Per Click
Billed per click; assess creatives and pages through cost and conversions.
CPD — Per Download
Where supported, billing is based on valid downloads. Confirm download definitions, reporting, and billing rules before launch.
CPI — Per Install
Where supported, bill per valid install. Downloads and installs use distinct definitions.
oCPC — Optimized CPC
Billed per click. Optimization depends on media support and valid event postbacks; fixed conversion costs are not guaranteed.
For oCPC campaigns, CPA may be a cost target while billing remains click-based. Available billing models, rates, and minimum spend are confirmed in the campaign plan.
FAQ
HONOR Ads FAQ
Explore store ads, pre-installs, creatives, tracking and Google Play download paths.
No. Depending on the target market, options may also include content, system, and service placements. Availability, ad formats, and industry eligibility are confirmed for the specific ad product.
It depends on your growth goals. Paid promotion can increase visibility alongside organic discovery. Consider your organic downloads, target market, and budget, then evaluate the value of a test using acquisition and conversion results.
Store ads drive acquisition through browsing or search. Pre-installs use a different distribution model with separate launch and attribution requirements. Confirm country, devices and user flow; pre-installs are not identical to PAI.
Yes, as a starting point. Adjust dimensions, copy, and language to meet placement requirements. DTI helps check the creative specifications.
Choose metrics based on your business model and available data: activation or subscriptions for utility apps, retention and revenue for games, and viewing or purchase events for short-drama apps. Confirm separately which events can be tracked and which can be used for campaign optimization.
Tracking depends on the ad product, your MMP, and data permissions. Before launch, DTI helps confirm integration requirements, tracking links, event postbacks, and validation steps. Support for measurement and campaign optimization is assessed separately.
This depends on the target market and ad inventory. DTI checks supported download paths, your app’s availability in that market, and review requirements. Distribution through HONOR App Market also requires confirmation of the local listing requirements.
HONOR Campaigns
How We Work
DTI coordinates inventory assessment, campaign planning, and launch preparation based on your app category, target markets, and goals. The campaign plan defines the service scope, each party’s responsibilities, and launch requirements.
01
Share Your Brief
Share your app details, target countries, campaign goals, budget range, and existing ad creative.
02
Assess Inventory
Assess your app category, market eligibility requirements, available ad products, and inventory.
03
Confirm the Plan
Agree on ad placements, billing models, budget, and KPIs for the test campaign.
04
Review Creatives
Submit images, video, copy, landing pages and app links.
05
Launch Campaigns
Complete account setup, tracking, and event configuration as required. Launch once approval is obtained and all launch requirements are met.
06
Review Results
Review available impression, click, install, and conversion data, then adjust the campaign based on the agreed goals.
Contact Us
Discuss Your Growth Goals with DTI
Tell us about your app, target markets, and campaign goals. We’ll help you explore suitable OEM channels and ad products.
