Useful features
Discovered worldwide
Reach global users through OEM stores and device ads. DTI plans tests around features, markets and monetization, then evaluates installs and ongoing use.
Discuss Your Campaign
Our OEM Partners
OEM Advertising for AI & Utility Apps
Help users understand your app’s features and value. DTI assesses advertising placements across OEM channels, including OPPO, vivo, Xiaomi, TRANSSION, HONOR, and HUAWEI, for feature demonstrations and app downloads. Available markets, inventory, and integration requirements are confirmed for each project.
Built for Your Goals
Why AI & Tool Teams Choose DTI
FAQ
OEM Advertising FAQ for AI & Utility Apps
Find answers to common questions about app eligibility, ad placements, and performance measurement before testing OEM advertising.
AI assistants, image and video editors, document scanning and processing apps, and productivity apps can be assessed for campaign suitability. Eligibility depends on app features, target markets, app store listing status, and platform policies. Products available only on the web require separate confirmation.
OEM advertising can be evaluated as a complementary acquisition channel. Define test goals based on your target markets, available inventory, and budget, then assess cost per install, meaningful feature usage, and subsequent revenue. Incremental growth and lower acquisition costs should be evaluated through testing.
Available placements may include OEM app store search results, app recommendations, and selected on-device placements. Whether an OEM app store listing is required, and how users download your app after clicking an ad, depends on the platform and ad format. These details are confirmed during campaign planning.
Explore Southeast Asia, South Asia, Europe, the Middle East and Latin America through OPPO, vivo, XIAOMI, TRANSSION, HONOR and HUAWEI. Countries, features and formats require eligibility checks; support varies.
Demonstrate a specific task, such as photo editing or document processing, using real app interactions and results. Explain any required inputs or conditions. DTI helps align ad creative with platform requirements, while the product team verifies feature claims and demonstrations. Simulated results should not be presented as actual app performance.
Where supported by your attribution setup, event postbacks, and permissions, you can evaluate meaningful feature usage, completed tasks, trial starts, and actual payments. Define events, revenue metrics, and measurement windows before testing. An install does not necessarily indicate activation, and a free trial is not a paid subscription. An event that can be tracked may not be available as an optimization event on the advertising platform.
For subscription-based apps, assess meaningful usage, trial-to-paid conversion, and subsequent renewals. For ad-supported apps, assess retention, user activity, and ad revenue. Confirm data availability and measurement windows before setting the test budget. No specific subscription conversion rate or return on ad spend is guaranteed.
Share your app link, core features, target countries, monetization model, budget, and real feature demonstrations, along with details of your attribution and event tracking setup. DTI will help confirm app distribution, creative review, and tracking requirements. Agree in advance on any technical support needed from your team for app functionality, event tracking, and subscription configuration.
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Let’s grow your app
Tell us about your app’s core features, target markets, and growth goals. We’ll discuss a user acquisition test based on available OEM advertising inventory.
