HUAWEI Advertising
Reach with HUAWEI
Unlock app growth
DTI assesses AppGallery and Petal Ads resources for your app, countries and goals. Plan acquisition and brand reach, with inventory and integration confirmed per project.
HUAWEI at Scale
User Reach
HUAWEI at Scale
User Reach
HUAWEI at Scale
User Reach
HUAWEI at Scale
User Reach
HUAWEI at Scale
Explore the user base of Petal Ads and AppGallery. DTI helps assess suitable ad inventory for your target markets and goals.
Petal Ads MAU
700
M+
Build visibility across ad placements.
AppGallery MAU
580
M
Drive discovery through search and downloads.
Global Markets
220
+
Reach users across international markets.
HUAWEI Ad Products
HUAWEI Ad Touchpoints
Explore AppGallery, search, HUAWEI-owned media, and partner app placements. Available inventory and formats vary by country, app category, and platform review requirements.
HUAWEI Ad Products
AppGallery App Distribution
Reach users through AppGallery recommendations and app discovery. Featured page, app detail page, new-device, and installer placements depend on market availability and app requirements.
Goals: App downloads, user acquisition, and testing new markets.
- App Icon Ads
- Standard Banners
- Featured Page App Recommendations
- App Detail Page Recommendations
- First-Use App Recommendations
- App Installer Recommendations
HUAWEI Ad Products
Search & Discovery
Reach users searching for apps in AppGallery or Smart Search. Availability and integration requirements vary by entry point and ad format.
Goals: Search, discovery and downloads.
- AppGallery Search Ads
- AppGallery Search Large Image Ads
- Smart Search Cards
- Smart Search Feed Ads
HUAWEI Ad Products
HUAWEI-Owned Media
Explore ad placements in HUAWEI Video, HUAWEI Browser, and HUAWEI Weather. Availability, formats, and creative requirements vary by placement.
Goals: Visibility, content reach and clicks.
- HUAWEI Video Feed Ads
- In-Stream Video Ads
- HUAWEI Weather Single-Line Text Ads
- HUAWEI Browser Ads
HUAWEI Ad Products
Partner App Ads
Explore reach and user acquisition through partner app placements. Available apps, device coverage, ad formats, and inventory are confirmed separately from HUAWEI-owned media.
Goals: Audience reach, user acquisition, brand awareness, and campaign promotion.
- Native Feed Ads
- Banner Ads
- Splash Ads
- Interstitial Ads
- Rewarded Video Ads
HUAWEI Markets
Reach HUAWEI Users
HUAWEI ad services span 170+ countries and regions. Platform coverage does not imply full inventory or DTI campaign availability. DTI confirms plans by country, app and review.
- 170+ Countries & Regions
- Inventory confirmed by country
Available countries and ad inventory are subject to local availability, app category restrictions, and platform approval.
HUAWEI Ad Services
Your HUAWEI Partner
With HUAWEI business relationships and campaign expertise, DTI supports your international app campaigns, from planning and resource coordination to execution and optimization.
Who It’s For
Grow Your App
Drive Discovery
Explore discovery and downloads through available AppGallery search and recommendations.
Build Brand Reach
Build app and brand visibility through available ad placements in your target market.
Test New Acquisition
Set test goals based on your app, target market, and budget. Use acquisition and conversion results to assess further investment.
CPM — Per 1,000 Impressions
Billed per 1,000 impressions. Evaluate brand campaigns using impression volume, reach, and other relevant metrics.
CPC — Per Click
Billed per click; assess creatives and pages through cost and conversions.
CPD — Per Download
Where supported, billing is based on valid downloads. Confirm download definitions, reporting, and billing rules before launch.
CPI — Per Install
Where supported, bill per valid install. Downloads and installs use distinct definitions.
oCPC — Optimized CPC
Billed per click. Optimization depends on media support and valid event postbacks; fixed conversion costs are not guaranteed.
For oCPC campaigns, CPA may be a cost target while billing remains click-based. Available billing models, rates, and minimum spend are confirmed in the campaign plan.
FAQ
HUAWEI Ads FAQ
Explore store listing, Google compatibility, MMPs, creatives and tests.
Consider HUAWEI advertising as a complementary channel. Plan tests around your market, available inventory, app compatibility, and budget. Use acquisition costs and available retention and conversion data to assess further investment. Results vary by campaign.
Requirements depend on the placement. For AppGallery distribution, confirm your app’s listing status and review requirements in the target market. Other placements require separate checks of supported download paths, app availability, and integration requirements.
Assess compatibility early if your app relies on Google services for login, payments, maps, or push notifications. Your product and engineering teams should test key functions on target devices and OS versions in the intended markets. Ad approval does not confirm app compatibility.
Platform-wide reach is not project availability. Owned media and partner app audiences differ; other-brand reach depends on inventory, market and campaign settings.
Evaluate AppsFlyer and other MMPs. Integration, access and postbacks depend on product. View supported installs and events after setup; confirm tracking and optimization separately.
Depending on your business model and available data, assess registrations, activation, retention, payments, or ad revenue. Agree on event definitions and reporting rules before launch, and evaluate results against the campaign goals.
Use existing creatives as a base; adapt size, ratio, copy and language. Store ads must match the store listing.
Start with your acquisition or brand awareness goals. Prioritize tests based on your app’s listing status, compatibility, target market, available inventory, and ad creative. AppGallery and other display placements may serve different goals and require different measurement approaches. Ad format alone does not determine performance.
HUAWEI Campaigns
How We Work
DTI coordinates inventory assessment, campaign planning, and launch preparation based on your app category, target markets, and goals. The campaign plan defines the service scope, each party’s responsibilities, and launch requirements.
01
Share Your Brief
Share your app details, target countries, campaign goals, budget range, and existing ad creative.
02
Assess Inventory
Assess your app category, market eligibility requirements, available ad products, and inventory.
03
Confirm the Plan
Agree on ad placements, billing models, budget, and KPIs for the test campaign.
04
Review Creatives
Submit images, video, copy, landing pages and app links.
05
Launch Campaigns
Complete account setup, tracking, and event configuration as required. Launch once approval is obtained and all launch requirements are met.
06
Review Results
Review available impression, click, install, and conversion data, then adjust the campaign based on the agreed goals.
Contact Us
Discuss Your Growth Goals with DTI
Tell us about your app, target markets, and goals. We’ll help you explore suitable OEM advertising channels and ad products.
