vivo Advertising
Grow your app
Reach more with vivo
DTI assesses vivo ad inventory for your app, target markets, and campaign goals to plan channel tests and brand awareness campaigns.
vivo at Scale
User Reach
vivo at Scale
User Reach
vivo at Scale
User Reach
vivo at Scale
User Reach
vivo at Scale
Explore vivo’s user base and platform activity through its global user count, V-Appstore MAU, and browser MAU.
Global Users
500
M
Reach users worldwide through vivo.
V-Appstore MAU
200
M
Get discovered from browsing to download.
Browser MAU
200
M
Build visibility during everyday browsing.
vivo Ad Products
vivo Ad Touchpoints
Reach users as they discover apps, search, and browse content. Available placements and ad formats vary by target market, app category, and platform review requirements.
vivo Ad Products
V-Appstore App Distribution
Explore app visibility and install opportunities through V-Appstore recommendations, browsing, and downloads. Splash ads, app icon recommendations, and post-install prompts are subject to availability in your target market.
Goals: App downloads, user acquisition, and testing new markets.
- App Store Splash Ads
- App Store Home Page Recommendations
- Essential App Recommendations
- App Icon Recommendations
- App Detail Page Placements
- Post-Install Prompts
vivo Ad Products
Search Ads
Reach users actively searching for apps in V-Appstore or through the phone’s global search. Available search entry points, placements, and markets are confirmed before launch.
Goals: Improve app discovery, reach users actively searching for apps, and encourage downloads.
- App Store Trending Searches
- Global Search App Suggestions
- Global Search Top Banner Ads
- Search Results Icon Ads
vivo Ad Products
Browser Ads
Build app and brand visibility across browser placements. Banner, interstitial, and splash ads are subject to availability and creative requirements.
Goals: Visibility, clicks and app promotion.
- Browser Icon Ads
- Browser Site Shortcuts
- Browser Home Page Banner Ads
- Browser List Page Interstitial Ads
- Browser Detail Page Banner Ads
- Browser Splash Ads
vivo Ad Products
On-Device Reach
Explore lock screen ads, app store push ads, and launcher recommendations. Availability and review requirements vary by campaign.
Goals: Brand visibility, discovery and promotions.
- Lock-Screen Ads
- App Store Push Notification Ads
- Launcher Hot Folder Recommendations
- Other On-Device Recommendations
vivo Markets
Reach More Markets
vivo serves 60+ countries and regions across South Asia, Southeast Asia, the Middle East, Europe, Latin America and Africa. Business coverage does not imply full ad availability. DTI confirms placements and review requirements before planning tests.
- South Asia
- Southeast Asia
- Middle East
- Europe
- Latin America
- Africa
Available countries and ad inventory are subject to local availability, app category restrictions, and platform approval.
vivo Ad Services
Your vivo Partner
With vivo business relationships and campaign expertise, DTI supports your international app campaigns, from planning and resource coordination to execution and optimization.
Who It’s For
App Growth Goals
Drive App Discovery
Use available V-Appstore and search placements to help users discover your app.
Build Market Reach
Plan app and brand awareness campaigns using available browser and lock screen ad inventory in your target market.
Test New Growth Opportunities
Confirm test inventory, budget, and metrics for your app category and target market, then use the results to assess further investment.
CPM — Per 1,000 Impressions
Billed per 1,000 impressions; assess visibility and reach.
CPC — Per Click
Billed per click; assess creative and page performance through cost and conversions.
CPI — Per Install
Where supported, bill per agreed install; confirm valid installs and attribution rules.
CPA — Per Action
Where supported, bill for agreed valid conversions. Confirm events and attribution; not every tracked event is billable.
Pricing models, rates and minimum spend depend on market, product and campaign plan.
FAQ
vivo Ads FAQ
Explore markets, eligibility, test budgets, tracking and creatives.
Provide your app details and target country. DTI assesses available vivo ad products, industry eligibility, and review requirements to confirm campaign options. vivo’s presence in a region does not mean that every country offers all ad inventory.
You can submit casual games, AI and utility apps, short-form drama and video apps, and fintech apps for assessment. Eligibility depends on app content, the target country, required business documentation, and vivo’s review.
Share your budget range and test goals. DTI checks the minimum spend for your target market and ad product, then assesses whether a small-scale test is feasible.
Consider vivo as a complementary acquisition channel. Set test goals based on your target market, available inventory, and budget. Use cost per install and available retention and conversion data to assess its value alongside existing channels and decide whether to invest further.
Support depends on product, MMP, events and access rights. After integration and postbacks, view supported installs, sign-ups and payments. Trackable metrics and optimizable events must be confirmed separately.
Provide your app link, target countries, campaign goals, budget range, and existing ad creative. Once the ad products are confirmed, DTI explains the required creative specifications, languages, and documents for review.
vivo Campaigns
How We Work
DTI coordinates inventory assessment, campaign planning, and launch preparation based on your app category, target markets, and goals. The campaign plan defines the service scope, each party’s responsibilities, and launch requirements.
01
Share Your Brief
Share your app details, target countries, campaign goals, budget range, and existing ad creative.
02
Assess Inventory
Assess your app category, market eligibility requirements, available ad products, and inventory.
03
Confirm the Plan
Agree on ad placements, billing models, budget, and KPIs for the test campaign.
04
Review Creatives
Submit images, video, copy, landing pages and app links.
05
Launch Campaigns
Complete account setup, tracking, and event configuration as required. Launch once approval is obtained and all launch requirements are met.
06
Review Results
Review available impression, click, install, and conversion data, then adjust the campaign based on the agreed goals.
Contact Us
Discuss Your Growth Goals with DTI
Tell us about your app, target markets, and campaign goals. We’ll help you explore suitable OEM advertising channels and ad products.
